Core UTM fields
Source is the origin, such as google, newsletter or instagram. Medium is the channel, such as cpc, email, social or organic. Campaign separates the promotion in analytics reports.
Naming standard
Lowercase names and consistent separators keep reports clean. Multiple spellings for the same campaign create fragmented analytics.
Revenue value for ToolyNow
UTM Builder is low-cost but high-intent. Marketers, agencies and site owners are likely to reuse it.